Advertisement is one of the most effective way to market any product or to build brand recognition in public . Ads are often contain creative elements such as visual appearance, soothing sound effect, creative graphics and dialogues. Advertisement is the backbone of marketing industry without advertisements its impossible to generate revenue from the product or brand Which may cause failure to the company or industry. Ads plays important role in captivating viewers attention there is a say “out of sight is out of mind” the more it appear to the eyes of the consumer or audience it will become it always capture the sight of the consumer for this reason most of the top companies invest more money to advertise their product in all medias. At present world advertisement industry is one of the biggest revenue generating industries in the world in the market size USD 667192.14 Million in 2022 and will reach USD 870952.97 Million in 2028. In India the total market size of advertisement is Rs 93,166 crore in 2023 to 1,12,453 crore in 2025. TV advertising accounts for 24.7% of the total media ad revenues in 2021. Broadcast advertising is the advertising of services or products that uses out-of-home mediums to reach broad audiences: i.e., T.V., Radio, Billboards, etc. Billboards are a type of broadcast advertising like TV or radio. Each advertising mode has its own way of presenting or exhibiting the product and has wide range of reaching the audience. The question is why we need ad for our product?. Well ads are considered as the first impression of the product or ads are also considered as the first introduction which one of the important stage in marketing any product in order to gain profit. Ads are often focus on the psychological aspects of the viewers also know as the sight game.
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